Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

We are a global market research company focused on industries, countries, economies and consumers worldwide. Our cross-country comparable research helps your organisation identify opportunities and develop growth strategies in countries and regions across the globe. With offices around the world, 1,200 analysts in 100 countries and market research on every key trend and driver, we give you powerful access to the real story behind consumer change.

Macroeconomics

<p>Today’s informed consumers are beginning brand and retailer interactions far before they have a specific purchase in mind, often through social media or other online outlets. These consumers look to brands to add value, not just offer products and services for sale. In many cases, a brand’s social media post will be viewed as a consumer is scrolling through their updated feed and the most successful fit seamlessly with other posts from friends and peers.</p>

Today’s informed consumers are beginning brand and retailer interactions far before they have a specific purchase in mind, often through social media or other online outlets. These consumers look to brands to add value, not just offer products and services for sale. In many cases, a brand’s social media post will be viewed as a consumer is scrolling through their updated feed and the most successful fit seamlessly with other posts from friends and peers.

Engaging with Informed Consumers: Adding Value Without Pressuring to Buy