Asian Insight Provider - Actionable ideas, CrossASEAN Research

Henry Soediarko

A Long & Short Investment Ideas generator for Asian Equities with 10 years experience in a Hedge fund focused on bottom-up ideas, searching out mispriced ideas and misunderstood investment thesis. Provides on-the-ground insights in various Asian markets with a sway towards ASEAN. Experienced and survived the Asian Financial Crisis in a family business, as well as the Global Financial Crisis in financial markets where lessons learned. It's all about understanding business drivers and navigating business cycles, which has high applicability in generating investment ideas. 

Investment horizon: Mid to Long term

Asian Insight Provider - Actionable ideas

Primer: Erajaya Swasembada (ERAA IJ) - May 2026

Erajaya Swasembada (ERAA IJ) - Set up for a Stronger 2025

CrossASEAN Research

At CrossASEAN Research we strive to produce unbiased and differentiated on the ground insights on companies across South East Asia. Our Research is produced for the most part after face to face meetings and conversations with company management to dig deep into the long term vision and strategy of the companies we cover. We seek to deliver investable and actionable themes on sectors and markets across SE Asia, often in collaboration with other Insight Providers across the region, pooling the vast experience of the analysts within the Smartkarma Ecosystem. We also offer bespoke work and tailor made trips for our clients. 

Insights across South East Asia

Equity Bottom-Up

<ul>
<li>
<a href="https://www.smartkarma.com/entities/pt-erajaya-swasembada-tbk" target="_blank" data-smartkarma-citation="entities:18869:1" rel="noopener">Erajaya Swasembada (ERAA IJ)</a> used to be smartphone retailers (and other accessories), but lately they have taken strategic steps that will transform the company. </li>
<li>They have now become a lifestyle retail operator with JD Sports, Paris Baguette, and Bacha Coffee brands in Indonesia under their umbrella, as well as <a href="https://www.smartkarma.com/entities/xpeng-inc-class-a" target="_blank" data-smartkarma-citation="entities:33772:1" rel="noopener">XPeng (9868 HK)</a> .</li>
<li>Operational numbers have started to improve despite challenging conditions in Indonesia, and share price has started to climb up. </li>
</ul>



Erajaya Swasembada (ERAA IJ) used to be smartphone retailers (and other accessories), but lately they have taken strategic steps that will transform the company. 
They have now become a lifestyle retail operator with JD Sports, Paris Baguette, and Bacha Coffee brands in Indonesia under their umbrella, as well as XPeng (9868 HK) .
Operational numbers have started to improve despite challenging conditions in Indonesia, and share price has started to climb up. 


Erajaya Swasembada

Erajaya (ERAA): Transformation