Bridgestone India may be stepping in to adopt 100,000 smallholders in Kerala over four years until 2027 using its CSR funds, but the farmers in the South Indian state are not overly enthused. They want the tire major to give them tangible economic benefits through the project rather than mere empowering initiatives.
What is covered in the Full Insight:
Introduction to Bridgestone India's Initiative
Farmers’ Expectations and Dissatisfaction
Comparative Analysis with Other Tire Majors’ Initiatives