Wow! They grow up so fast.β is often said about children.
But the same can also be said about e-commerce in Southeast Asia, which in just 15 years has grown from naught to a sector worth USD 165 billion in 2024.
Now though, the landscape is showing signs of consolidation, with major platforms strengthening their foothold while others seeing their market share decline β some have even exited completely.
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Go big or go home: Signs of consolidation in Southeast Asia e-commerce