Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia, a market insights company for online retail in Southeast Asia. We help brands, retail companies, and investors drive profitable growth by leveraging more recent, granular, and reliable data and insights about their online sales channels.

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Thematic (Sector/Industry)

Cambodia Internet and direct marketing retail / Thematic (Sector/Industry)

<ul><li>Indonesia’s Beauty &amp; Personal Care e-commerce category grew 27% year on year in 2025 to roughly 137 trillion IDR across the three platforms Cube tracks inTradewinds: Shopee, TikTok Shop, and Lazada.</li><li>Shopee still holds the largest share, but TikTok Shop has nearly caught up, closing to 47% against Shopee’s 50% in Q1 2026.</li><li>Here is what the data says about the platforms, the brands, and the tactics defining the category.</li></ul>

Indonesia’s Beauty &amp; Personal Care e-commerce category grew 27% year on year in 2025 to roughly 137 trillion IDR across the three platforms Cube tracks inTradewinds: Shopee, TikTok Shop, and Lazada.Shopee still holds the largest share, but TikTok Shop has nearly caught up, closing to 47% against Shopee’s 50% in Q1 2026.Here is what the data says about the platforms, the brands, and the tactics defining the category.

Indonesia Beauty & Personal Care E-Commerce 2026 | Cube