Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia, a market insights company for online retail in Southeast Asia. We help brands, retail companies, and investors drive profitable growth by leveraging more recent, granular, and reliable data and insights about their online sales channels.

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Equity Bottom-Up

<ul><li>Indonesia’s Mother &amp; Baby e-commerce category grew 36% year on year in Q1 2026 to roughly 20 trillion IDR across the three platforms Cube tracks inTradewinds: Shopee, TikTok Shop, and Lazada.</li><li>Shopee still commands the category with a 69% share, but TikTok Shop is the fastest-rising force, and Baby personal care is where the shift is most visible.</li><li>Here is what the data says, and what brands should do about it.</li></ul>

Indonesia’s Mother &amp; Baby e-commerce category grew 36% year on year in Q1 2026 to roughly 20 trillion IDR across the three platforms Cube tracks inTradewinds: Shopee, TikTok Shop, and Lazada.Shopee still commands the category with a 69% share, but TikTok Shop is the fastest-rising force, and Baby personal care is where the shift is most visible.Here is what the data says, and what brands should do about it.

Indonesia E-Commerce 2026: Mother & Baby category | Cube

Alibaba

Indonesia E-Commerce 2026: Mother & Baby category | Cube