Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia, a market insights company for online retail in Southeast Asia. We help brands, retail companies, and investors drive profitable growth by leveraging more recent, granular, and reliable data and insights about their online sales channels.

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Equity Bottom-Up

<ul><li>In Cube’s recentcommentary on Sea Limited’s Q1’26 earnings,one point that stood out was that Shopee VIP is beginning to look more Amazon Prime-like.</li><li>VIP is no longer just about shopping discounts or shipping perks.</li><li>It is becoming a broader membership layer, with lifestyle and non-shopping benefits increasingly used to deepen buyer engagement.</li></ul>

In Cube’s recentcommentary on Sea Limited’s Q1’26 earnings,one point that stood out was that Shopee VIP is beginning to look more Amazon Prime-like.VIP is no longer just about shopping discounts or shipping perks.It is becoming a broader membership layer, with lifestyle and non-shopping benefits increasingly used to deepen buyer engagement.

Is Shopee on the ‘Amazon’ path in Southeast Asia?

Sea Ltd

Is Shopee on the ‘Amazon’ path in Southeast Asia?