Is there a future for the ‘Amazon of Africa’?

• Jumia, dubbed the "Amazon of Africa," had a highly anticipated IPO in April 2019 but has not met expectations since listing
• The company aimed to revolutionize e-commerce in Africa but has faced challenges in profitability and implementing Western business models
• Despite initial hype and investments from blue chip firms, Jumia's struggles serve as a cautionary tale about transposing Western ideas onto the African continent

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