Itochu and Donki Tie on Retail Media to Create Major New Revenue Stream

Retail media is just emerging but will become a major source of new revenues for retailers in Japan thanks to their high footfall and customer willingness to hand over their data.
237 Views24 May 2023 12:00
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Michael Causton
Japan Retail and Consumer Specialist
JapanConsuming
JapanConsumer Discretionary & Consumer StaplesMulti-AssetThematic (Sector/Industry)Equity Bottom-Up
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