Consumer Analyst / Channel Surveillance Specialist, Trudence Capital Advisors

Pranav Bhavsar

Pranav Bhavsar & the team at India Independent Insight (Iii), provide research on consumer companies operating or have exposure to in India. The research methodology focuses on carrying out on-the-ground channel surveillance/checks that include supplier/distributor/customer interactions, access to industry experts, and bespoke primary data sources that aid in providing unique insights and counter consensus ideas.  

Leveraging the team's forensic analysis along with channel surveillance, the team at Iii also aids investors in early identification of changing consumer trends, identification and quantification of accounting/governance risks, and the associated impact on the business model of the company.

Pranav has over 15 years of experience in the Indian equity market, and has worked with some of the global activists, long only and PE funds for their India projects. Prior roles also include building and leading an institutional sell-side desk. In his free time, Pranav is a traveler, biker, and a young Indian contributing to the country’s social and economic development.

Consumer Analyst / Channel Surveillance Specialist

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ASA Capital Management

ASA Capital Management is a boutique Research and Investment Advisory firm focusing on primary research in India. ASA provides bespoke research services to Institutional Clients with a focus on due diligence backed with primary research, Field Trips & Channel Checks.

Equity Bottom-Up

<p>In this Insight, we walk one through the JioMart WhatsApp Order Booking Service and present our first impressions of the same. Further, we also provide insights into our interactions with some of the store owners that are accepting orders via JioMart to understand how the current trial is coming along. </p>
<p>We continue to believe that there is little synergistic value arising from the combination of Reliance Retail and Whatsapp, especially in terms of modernising and digitalizing the Indian Kirana stores. With competition and peers already being a step ahead, we believe that unless there is data sharing (which again is a debatable topic), this partnership may not lead to any groundbreaking revolutions in the Indian food retail industry especially not in lines with the one experienced in the Indian telecom industry due to the advent of Jio.</p>

In this Insight, we walk one through the JioMart WhatsApp Order Booking Service and present our first impressions of the same. Further, we also provide insights into our interactions with some of the store owners that are accepting orders via JioMart to understand how the current trial is coming along. 
We continue to believe that there is little synergistic value arising from the combination of Reliance Retail and Whatsapp, especially in terms of modernising and digitalizing the Indian Kirana stores. With competition and peers already being a step ahead, we believe that unless there is data sharing (which again is a debatable topic), this partnership may not lead to any groundbreaking revolutions in the Indian food retail industry especially not in lines with the one experienced in the Indian telecom industry due to the advent of Jio.

JioMart WhatsApp Order Booking: App Walk Around & First Impressions