Luan Nguyen

Independent Insight Provider

Equity Bottom-Up

<p>After more than 30 years of establishing and development, LIX is one of Vietnam's leading enterprise specializing in manufacturing detergents products. The company use the “LIX” brand for all its products. Targeting the low-income customer segment, the LIX brand is quite popular, especially in rural areas. However, compared with large companies in industry such as Unilever and P&amp;G, LIX’s products are less diversified both in terms of products and brands.</p>

After more than 30 years of establishing and development, LIX is one of Vietnam's leading enterprise specializing in manufacturing detergents products. The company use the “LIX” brand for all its products. Targeting the low-income customer segment, the LIX brand is quite popular, especially in rural areas. However, compared with large companies in industry such as Unilever and P&amp;G, LIX’s products are less diversified both in terms of products and brands.

Lix Detergent Jsc

Lix Detergent - Fairly Valued