Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia, a market insights company for online retail in Southeast Asia. We help brands, retail companies, and investors drive profitable growth by leveraging more recent, granular, and reliable data and insights about their online sales channels.

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Equity Bottom-Up

<ul><li>While we usually focus on e-commerce insights, in this piece we are pulling back the curtain on the technology that powers them.</li><li>Haris, from our AI Engineering team, shares a few nuggets from the R&amp;D we conduct to ensure our clients get the most accurate data possible.</li><li>At Cube, we have been testing Large Language Models (LLMs) for nearly 2 years now, using some of the standard analytics we do for our clients as a reference to benchmark their relative performance across 3 dimensions – accuracy, cost, and time.</li></ul>

While we usually focus on e-commerce insights, in this piece we are pulling back the curtain on the technology that powers them.Haris, from our AI Engineering team, shares a few nuggets from the R&amp;D we conduct to ensure our clients get the most accurate data possible.At Cube, we have been testing Large Language Models (LLMs) for nearly 2 years now, using some of the standard analytics we do for our clients as a reference to benchmark their relative performance across 3 dimensions – accuracy, cost, and time.

LLMs at Cube: Google Gemini leads as of end-2025, but the race is not yet over

OpenAI

LLMs at Cube: Google Gemini leads as of end-2025, but the race is not yet over