Analyst - Japan Autos, Hirakata Office

Noriaki Hirakata, CFA

Analyst - Japan Autos

Hirakata Office

Thematic (Sector/Industry)

Japan Automobiles and components / Thematic (Sector/Industry)

<h2>US SAAR for March 2018 came in at 17.48 mil vs. 16.8 million for March 2017 and 17.08 million for February 2018</h2><p>While the light truck segment rallied during last months as a result of increased incentives, it seems that incentives in passenger car segment have leveled out as most brands have accepted a volume decline in lieu of further raising incentives.</p><p>Asian brands saw the weakest sales growth momentum as a consequence of the sales slump in their core passenger car segment while Detroit brands…</p>

US SAAR for March 2018 came in at 17.48 mil vs. 16.8 million for March 2017 and 17.08 million for February 2018While the light truck segment rallied during last months as a result of increased incentives, it seems that incentives in passenger car segment have leveled out as most brands have accepted a volume decline in lieu of further raising incentives.Asian brands saw the weakest sales growth momentum as a consequence of the sales slump in their core passenger car segment while Detroit brands…

March 2018 US Automotive Sales: Recovery with the Truck Segment Rally