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Articles from Caixin Global

Last Orders? GEM Funds Retreat from Alcoholic Beverages Stocks

News from Caixin

Thematic (Sector/Industry)

China Beverages / Thematic (Sector/Industry)

<ul><li>High-end liquor maker Kweichow Moutai Co. Ltd. (<a href="https://www.smartkarma.com/600519.SH" target="_blank" rel="noopener">600519.SH</a> -0.59%) is prioritizing cultural adaptation as it pushes for a global expansion, a top executive said at a Caixin forum.</li><li>Speaking at the inaugural Caixin London Atlantic Dialogue on Thursday, Deputy Communist Party Secretary You Yalin emphasized that the state-run firm is leveraging its branded cultural events — “Moutai Night” and “Moutai Culture Festival” — to expand further into global markets. He said that while drinking customs vary around the world, one common thread is alcohol facilitating connections between people.</li><li>Moutai is best-known for its eponymous brand of “baijiu,” a traditional Chinese spirit. Moutai’s high-end baijiu, which can cost thousands of yuan a bottle, is often present at diplomatic events such as state banquets.</li></ul>

High-end liquor maker Kweichow Moutai Co. Ltd. (600519.SH -0.59%) is prioritizing cultural adaptation as it pushes for a global expansion, a top executive said at a Caixin forum.Speaking at the inaugural Caixin London Atlantic Dialogue on Thursday, Deputy Communist Party Secretary You Yalin emphasized that the state-run firm is leveraging its branded cultural events — “Moutai Night” and “Moutai Culture Festival” — to expand further into global markets. He said that while drinking customs vary around the world, one common thread is alcohol facilitating connections between people.Moutai is best-known for its eponymous brand of “baijiu,” a traditional Chinese spirit. Moutai’s high-end baijiu, which can cost thousands of yuan a bottle, is often present at diplomatic events such as state banquets.

Moutai Hopes Cultural Events Can Win Over Global Drinkers