Nobody Subsidises a Down Jacket

110 Views07 Aug 2026 09:03

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SUMMARY

Over a 6 year period from 2009 till 2014, a Chinese manufacturer of down jackets undertook some dramatic decisions.
They bought a six-storey building in Mayfair as a flagship store for a premium menswear collection.
They also bought two British formal menswear brands with 88 retail outlet, opened a pop-up in New York, looked at retail space on Fifth Avenue, launched brands in Rome, all while back home they were expanding retail stores across China, at a furious pace.

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