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Smartkarma AI

Smartkarma

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Business Transformation to Live-Streaming E-commerce: <a href="https://smartkarma.com/entities/east-buy-holding-ltd">East Buy Holding </a>has pivoted from its origins in online education to a live-streaming e-commerce platform, focusing on the sale of private-label agricultural products and other premium goods. This strategic shift was necessitated by regulatory changes in the Chinese education sector.</li>
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Financial Performance Under Pressure: The company's recent financial results show a significant decline in revenue and net profit. For the fiscal year ended May 31, 2025, total net revenues decreased by 32.7% to RMB 4.4 billion, and net profit plummeted to RMB 6.2 million from RMB 249.1 million in the previous year. This downturn is largely attributed to the disposal of its education business and challenges in its new e-commerce venture, including a heavy reliance on a star livestreamer who has since departed.</li>
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Evolving Strategy and High Uncertainty: Management is focused on developing its private-label brand, "East Buy,"and expanding its presence across multiple platforms, including its own app and other major e-commerce sites, to reduce reliance on any single channel. However, the business model is still evolving, and the departure of its top influencer has created significant uncertainty around future growth and profitability.</li>
</ul>This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.


  
Business Transformation to Live-Streaming E-commerce: East Buy Holding has pivoted from its origins in online education to a live-streaming e-commerce platform, focusing on the sale of private-label agricultural products and other premium goods. This strategic shift was necessitated by regulatory changes in the Chinese education sector.
  
Financial Performance Under Pressure: The company's recent financial results show a significant decline in revenue and net profit. For the fiscal year ended May 31, 2025, total net revenues decreased by 32.7% to RMB 4.4 billion, and net profit plummeted to RMB 6.2 million from RMB 249.1 million in the previous year. This downturn is largely attributed to the disposal of its education business and challenges in its new e-commerce venture, including a heavy reliance on a star livestreamer who has since departed.
  
Evolving Strategy and High Uncertainty: Management is focused on developing its private-label brand, "East Buy,"and expanding its presence across multiple platforms, including its own app and other major e-commerce sites, to reduce reliance on any single channel. However, the business model is still evolving, and the departure of its top influencer has created significant uncertainty around future growth and profitability.
This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.

Primer: East Buy Holding  (1797 HK) - Dec 2025