Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>From Feb to June 2022, Bardeen grew its monthly active user base by 4x to more than 20,000.</li><li>Bardeen is going after the same slice of potential users—focusing on sales development representatives, biz dev specialists, people in marketing roles, and other relatively low-level folks in organizations, aiming to help them automate their workflows—and they’re doing so with a similar SEO strategy.</li><li>The main challenge for Bardeen in successfully turning this into a cheap method of organic user acquisition as it was for Zapier will be that Zapier started doing it when there wasn’t much competition—today, the search engine results pages for terms like “sheets airtable integration” are extremely competitive, and Bardeen doesn’t appear until the 2nd or 3rd page for many of their core integrations that they advertise on their site.</li></ul>

From Feb to June 2022, Bardeen grew its monthly active user base by 4x to more than 20,000.Bardeen is going after the same slice of potential users—focusing on sales development representatives, biz dev specialists, people in marketing roles, and other relatively low-level folks in organizations, aiming to help them automate their workflows—and they’re doing so with a similar SEO strategy.The main challenge for Bardeen in successfully turning this into a cheap method of organic user acquisition as it was for Zapier will be that Zapier started doing it when there wasn’t much competition—today, the search engine results pages for terms like “sheets airtable integration” are extremely competitive, and Bardeen doesn’t appear until the 2nd or 3rd page for many of their core integrations that they advertise on their site.

Bardeen

Primer: Bardeen - 28 Sep 2023