Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Guideline hit $120M in annual recurring revenue (ARR) in June 2024, up 35% year-over-year, after crossing $100M ARR at the end of 2023.</li><li>On August 27, 2025, Gusto announced its agreement to acquire Guideline, further consolidating its position in the small business retirement plan market.</li><li>Guideline has achieved a 10% market share among new 401(k) plans, indicating strong traction in the small business segment.</li></ul>

Guideline hit $120M in annual recurring revenue (ARR) in June 2024, up 35% year-over-year, after crossing $100M ARR at the end of 2023.On August 27, 2025, Gusto announced its agreement to acquire Guideline, further consolidating its position in the small business retirement plan market.Guideline has achieved a 10% market share among new 401(k) plans, indicating strong traction in the small business segment.

Guideline

Primer: Guideline - 30 Aug 2025