Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that PandaDoc hit $100M in annual recurring revenue (ARR) in 2023, up 20% from $83M at the end of 2023, valued at $1B as of their 2021 Series C for a 25x multiple on their $40M ARR in 2021, with 56,000 customers for average revenue per customer (ARPC) of about $1.8K.</li><li>Founded in 2011 in Belarus, PandaDoc found product-market fit by undercutting DocuSign (NASDAQ: DOCU) on price, offering unlimited documents and e-signatures as part of a SaaS subscription versus DocuSign's $5 per e-signature model.</li><li>PandaDoc's business model leverages a freemium strategy to drive adoption.</li></ul>

Sacra estimates that PandaDoc hit $100M in annual recurring revenue (ARR) in 2023, up 20% from $83M at the end of 2023, valued at $1B as of their 2021 Series C for a 25x multiple on their $40M ARR in 2021, with 56,000 customers for average revenue per customer (ARPC) of about $1.8K.Founded in 2011 in Belarus, PandaDoc found product-market fit by undercutting DocuSign (NASDAQ: DOCU) on price, offering unlimited documents and e-signatures as part of a SaaS subscription versus DocuSign's $5 per e-signature model.PandaDoc's business model leverages a freemium strategy to drive adoption.

PandaDoc

Primer: PandaDoc - 01 Oct 2024