Institutional-Grade Analysis, In-depth Insights, Animoca Brands Research

Animoca Brands Research

Animoca Research provides institutional-grade analysis, in-depth insights, and unbiased information to all participants in the digital asset industry

Institutional-Grade Analysis, In-depth Insights

Animoca Brands Corporation Ltd. is a Hong Kong-based game software company and venture capital company

Crypto

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Pudgy Penguins, initially a successful PFP NFT launch featuring adorable penguin figures, gained early traction but lost momentum following unmet community expectations. 
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In 2022, current CEO Luca Netz acquired the project and transformed it into a successful IP business through omnichannel meme viral marketing, online experience building, and in-store toy sales.
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OverpassIP, an NFT licensing platform built by the same team, enables NFT holders to earn royalties, converting Pudgy NFTs with purely speculative value into assets with fundamentals tied to the IP's commercial success.
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Pudgy Penguins, initially a successful PFP NFT launch featuring adorable penguin figures, gained early traction but lost momentum following unmet community expectations. 


In 2022, current CEO Luca Netz acquired the project and transformed it into a successful IP business through omnichannel meme viral marketing, online experience building, and in-store toy sales.


OverpassIP, an NFT licensing platform built by the same team, enables NFT holders to earn royalties, converting Pudgy NFTs with purely speculative value into assets with fundamentals tied to the IP's commercial success.



Pudgy Penguins: From Web3 Icon to Social Currency

Pudgy Penguins Token

Pudgy Penguins: From Web3 Icon to Social Currency