Reliance Industries revives Campa Cola with disruptive pricing, targeting rural market and shaking up India's soft drink industry with rapid share gains. Expect more FMCG disruptions from Ambani.
What is covered in the Full Insight:
Introduction to Campa Cola's Comeback
Historical Context and Brand Revival
Pricing Strategy and Market Disruption
Distribution and Retail Strategy
Challenges and Competitive Landscape
Boomeranged on Thu, 3 Jul 2025 15:21
Reliance Consumer Products is set to invest ₹6,000-8,000 crore to expand its beverage business, challenging Coca-Cola and PepsiCo. Company is targeting national level availability by FY27.