It has been a challenging couple of years for Lazada, Alibaba’s e-commerce platform in Southeast Asia.
After entering – and arguably helping create – the region’s modern online shopping market in 2012 as a first-mover (then backed by Rocket Internet), Lazada’s competitive environment got tougher and tougher over the years.
First, Shopee emerged as a formidable regional competitor from 2015/2016.
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