Sa Sa Intl (178 HK): Seemingly Too Conservative

669 Views08 Oct 2025 07:30
​Sa Sa Intl shows signs of recovery with improving earnings and industry figures, making its current P/B ratio of 1.63x a near-trough level. We see potential for earnings upgrade.
What is covered in the Full Insight:
  • Company Overview
  • Financial Performance and Projections
  • Market Position and Opportunities
  • Industry Trends and Outlook
  • Conclusion
Boomeranged on Tue, 4 Nov 2025 07:43
Sa Sa issued a positive profit alert, saying that 1H FY25/26 net profit will reach HK$48.5-50.5m, a 50-56% YoY growth. This is driven by a rise in HK/Macau tourist arrivals, improvement in transactions and sales, and the closure of physical stores in China to focus on online sales. The stronger profit echoes the better turnover figures released earlier, and the market remains overly conservative.
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