TL;DR: Founded by ex-Segment engineers as a reverse ETL tool for syncing warehouse data into CRMs and ad platforms, Hightouch escaped the collapse of its category by converting itself into a “composable CDP” for marketers. Sacra estimates Hightouch hit $100M in ARR in April 2026, up from $85M at the end of 2025 (+143% YoY). For more, check out our full report and dataset on Hightouch...