Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Expanding from DTC-only into 25,000+ retail locations globally—including Target and GNC, with supermarket sales now making up 33% of its $140M in UK revenue—Sacra estimates Huel generated $335M in revenue in the trailing twelve months ending July 2025, up 22% YoY, with 60% gross &amp; 10% EBITDA margin.</li><li>French multinational food corporation Danone’s ($30.9B revenue, up 4.5% YoY, $53B market cap) $1.15B purchase of Huel (~3.7x revenue multiple) this week gives it a high-protein, nutrient-dense, muscle-preserving food brand for the 11% of the US &amp; UK taking GLP-1s and spending 33% less on groceries to consume 20% fewer calories.</li><li>Where Ensure (Abbott, 1973) and Boost (Nestlé, 1988) were designed as supplementary shakes for the elderly, Huel (2015), launched by affiliate marketer Julian Hearn, built the first mainstream consumer brand in the space by with an oat-flour-and-pea-protein “nutritionally complete food” positioned not as a supplement or weight-loss shake but as a full food replacement for busy, health-conscious professionals in the UK.</li></ul>

Expanding from DTC-only into 25,000+ retail locations globally—including Target and GNC, with supermarket sales now making up 33% of its $140M in UK revenue—Sacra estimates Huel generated $335M in revenue in the trailing twelve months ending July 2025, up 22% YoY, with 60% gross &amp; 10% EBITDA margin.French multinational food corporation Danone’s ($30.9B revenue, up 4.5% YoY, $53B market cap) $1.15B purchase of Huel (~3.7x revenue multiple) this week gives it a high-protein, nutrient-dense, muscle-preserving food brand for the 11% of the US &amp; UK taking GLP-1s and spending 33% less on groceries to consume 20% fewer calories.Where Ensure (Abbott, 1973) and Boost (Nestlé, 1988) were designed as supplementary shakes for the elderly, Huel (2015), launched by affiliate marketer Julian Hearn, built the first mainstream consumer brand in the space by with an oat-flour-and-pea-protein “nutritionally complete food” positioned not as a supplement or weight-loss shake but as a full food replacement for busy, health-conscious professionals in the UK.

Huel

$315M/year Soylent For The UK