TL;DR: While other personal finance chatbots from the 2015-6 messaging boom pivoted, Cleo doubled down on AI chat. Now, Sacra estimates that Cleo is at $150M annualized recurring revenue (ARR), up 97% YoY, with LLMs more than 2x’ing their engagement and 3x’ing their revenue from upselling high-margin financial products. For more, check out our full Cleo report and dataset on Cleo’s gross margin, profitability, revenue mix, and more...