Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>We talked to Colin to better understand the trade-offs and upsides of the platform vs. all-in-one approaches to building marketing automation tools, Customer.io&#39;s newly launched customer data platform (CDP), and Customer.io&#39;s new positioning amid a market of many customer data products, including Segment, mParticle, Rudderstack, Klaviyo, Intercom, Amplitude, and more.</li><li>One of the things that we wanted to make sure with our first new product—when you go from single product to platform—is that we weren&#39;t trying to sell to a completely new buyer.</li><li>In five years’ time, if we&#39;re successful, potentially we&#39;re firmly in people&#39;s minds as the platform for PLG companies to use to manage all of their customer interactions.</li></ul>

We talked to Colin to better understand the trade-offs and upsides of the platform vs. all-in-one approaches to building marketing automation tools, Customer.io&#39;s newly launched customer data platform (CDP), and Customer.io&#39;s new positioning amid a market of many customer data products, including Segment, mParticle, Rudderstack, Klaviyo, Intercom, Amplitude, and more.One of the things that we wanted to make sure with our first new product—when you go from single product to platform—is that we weren&#39;t trying to sell to a completely new buyer.In five years’ time, if we&#39;re successful, potentially we&#39;re firmly in people&#39;s minds as the platform for PLG companies to use to manage all of their customer interactions.

Colin Nederkoorn, Founder & CEO At Customer.Io, On The CDP Layer In Messaging