Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Docker became a core utility for cloud development and dev ops with 37B+ containerized applications downloaded by early 2018, fueled by the meteoric rise of microservices and the rise of mobile.</li><li>In late 2019, Docker recapped the company, took $35M in fresh capital from Benchmark and Insight and named Chief Product Officer Scott Johnston as CEO with the new strategy to use Docker’s large install base and ubiquitous brand to sell directly into developers—instead of ops—and align their monetization with the part of the organization getting value from the product.</li><li>Post-pivot, Docker’s growth ramp has been steep—they grew 254% YoY from ~$11M ARR in late 2020 to ~$135M at the end of 2022 just by flipping Docker Hub and Docker Desktop to paid for businesses.</li></ul>

Docker became a core utility for cloud development and dev ops with 37B+ containerized applications downloaded by early 2018, fueled by the meteoric rise of microservices and the rise of mobile.In late 2019, Docker recapped the company, took $35M in fresh capital from Benchmark and Insight and named Chief Product Officer Scott Johnston as CEO with the new strategy to use Docker’s large install base and ubiquitous brand to sell directly into developers—instead of ops—and align their monetization with the part of the organization getting value from the product.Post-pivot, Docker’s growth ramp has been steep—they grew 254% YoY from ~$11M ARR in late 2020 to ~$135M at the end of 2022 just by flipping Docker Hub and Docker Desktop to paid for businesses.

How Docker 2.0 Went From $11M To $135M In 2 Years