TL;DR: Fanatics (2011) has transformed from a Jacksonville-based sports apparel store into a vertically-integrated ecommerce platform doing a Sacra-estimated $7B in revenue in 2023 (up 17% YoY)—but with core retail growth slowing and leagues like the NFL finally opening up to Amazon, Fanatics is now betting big on betting, collectibles, and live experiences. For more, check out our full report and dataset on Fanatics and our interview with licensed sports product consultant Scott Sillcox...