bullish

Figma

How Figma Defied Adobe's Bundlenomics

101 Views15 Sep 2022 08:00
Figma's $20B sale to Adobe reflects both that it beat back Adobe's attempt to break it with bundle economics, and that it faced the daunting task of going multi-product and driving wall-to-wall seat expansion. For more, read our interviews with Lime's Head of Design Matt Moore, a Head of Brand Design at a Series E startup, and a PM at Canva.
What is covered in the Full Insight:
  • Introduction
  • Figma's Market Position and Growth
  • Competitive Landscape
  • Acquisition Details
  • Future Implications for Figma and Adobe
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  • How Figma Defied Adobe's Bundlenomics
    15 Sep 2022
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