Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>The demand from frontier AI labs for expert data labeling has driven the growth of companies like Mercor ($100M annualized revenue in February 2025) to Invisible ($134M in 2024) to Handshake ($50M from AI data labeling).</li><li>Traditional boundaries between expert calls (GLG, AlphaSights, Tegus), market surveys (Gartner, Forrester) and user interviews (UserTesting, User Interviews) are collapsing into a single "primary research" category worth tens of billions—with life sciences consulting alone at $50B+—as AI abstracts away specific formats into agents that can run voice interviews & surveys, generate & extract content & data and produce completions & reports.</li><li>As foundation model labs have moved towards reasoning models which require PhD-level evaluation and fine-tuning, aggregating the supply side of verified & highly-credentialed domain experts across finance, legal, healthcare & other verticals has become key to serving demand—versus low-cost annotations from crowdsourced Mechanical Turk-style overseas workers.</li></ul>

The demand from frontier AI labs for expert data labeling has driven the growth of companies like Mercor ($100M annualized revenue in February 2025) to Invisible ($134M in 2024) to Handshake ($50M from AI data labeling).Traditional boundaries between expert calls (GLG, AlphaSights, Tegus), market surveys (Gartner, Forrester) and user interviews (UserTesting, User Interviews) are collapsing into a single "primary research" category worth tens of billions—with life sciences consulting alone at $50B+—as AI abstracts away specific formats into agents that can run voice interviews & surveys, generate & extract content & data and produce completions & reports.As foundation model labs have moved towards reasoning models which require PhD-level evaluation and fine-tuning, aggregating the supply side of verified & highly-credentialed domain experts across finance, legal, healthcare & other verticals has become key to serving demand—versus low-cost annotations from crowdsourced Mechanical Turk-style overseas workers.

Joe Kim, CEO Of Office Hours, On The End Of Crowdwork