Link-in-bio companies found initial product-market fit as a demilitarized zone (DMZ) that created a buffer between authoritarian, puritanical social media platforms like TikTok/Instagram and debaucherous, prosperous monetization channels like OnlyFans ($932M revenue, $4.8B GMV). For more, check out our coverage of Linktree (dataset) and OnlyFans (dataset), as well as our interview with Beacons CEO Neal Jean.