Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Historically, immigrants to the UK have been overpriced by legacy car insurers (~51% above market average) because of their lack of UK driving history, inspiring Marshmallow (2016) to use international driving records &amp; telematics to underwrite immigrants’ car insurance, delivering ~£220 average savings vs incumbents.</li><li>Riding a historic surge of immigration to the UK with 1.3M arrivals in 2023 (the most ever in one year) and 948K in 2024—both double from pre-2020 levels of ~550K annually—Sacra estimates Marshmallow hit $370M revenue in 2024, up 62% YoY from $229M, generating $25.9M net profit (7% margin) valued at $2B+ (5.4x revenue) after a $90M Series C in April 2025 (Portage Capital).</li><li>After using car insurance as a wedge into the wallet of 1M+ UK immigrants, Marshmallow is now getting into competition with neobanks Monzo &amp; Revolut, building a one-stop financial shop for “thin file” immigrants across personal lending (£300-500M TAM), credit cards (£900M-1.4B), and home insurance (£100-150M), cross-selling into their existing base for cheaper CAC.</li></ul>

Historically, immigrants to the UK have been overpriced by legacy car insurers (~51% above market average) because of their lack of UK driving history, inspiring Marshmallow (2016) to use international driving records &amp; telematics to underwrite immigrants’ car insurance, delivering ~£220 average savings vs incumbents.Riding a historic surge of immigration to the UK with 1.3M arrivals in 2023 (the most ever in one year) and 948K in 2024—both double from pre-2020 levels of ~550K annually—Sacra estimates Marshmallow hit $370M revenue in 2024, up 62% YoY from $229M, generating $25.9M net profit (7% margin) valued at $2B+ (5.4x revenue) after a $90M Series C in April 2025 (Portage Capital).After using car insurance as a wedge into the wallet of 1M+ UK immigrants, Marshmallow is now getting into competition with neobanks Monzo &amp; Revolut, building a one-stop financial shop for “thin file” immigrants across personal lending (£300-500M TAM), credit cards (£900M-1.4B), and home insurance (£100-150M), cross-selling into their existing base for cheaper CAC.

Marshmallow At $370M/year Growing 62% YoY