bullish

Oura

$1B/year Finnish MAHA Wearable

212 Views05 Mar 2026 09:00
TL;DR: Oura is doubling down on women—70% of users are now female—while the Trump administration's embrace of wearables positions them to be a core beneficiary of the MAHA agenda. Sacra estimates Oura hit $1B in revenue in 2025, up 100% YoY from $500M in 2024. For more, check out our full report and dataset on Oura...
What is covered in the Full Insight:
  • Introduction to Oura's Growth
  • Focus on Female Market
  • Strategic Relocation and Manufacturing
  • Comparison with Competitors
  • Implications of MAHA Agenda
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  • $1B/year Finnish MAHA Wearable
    05 Mar 2026
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