Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that PostHog is at $9.5M annual recurring revenue (ARR) as of March 2024, up 138% year-over-year and 87x since March 2021 when they turned on their self-serve, cloud-hosted product.</li><li>PostHog (launched 2020) found product-market fit cutting the time developers spend setting up product analytics, feature flagging, and session replay to ~1 day instead of ~2 weeks by auto-capturing events via a Javascript snippet (“posthog.js”) embedded on the site.</li><li>PostHog is building an Atlassian-esque, all-in-one platform with an embedded CDP to take on Segment, an embedded data warehouse to take on Snowflake, and embedded ETL to take on Fivetran, with the goal of becoming a company’s core router for customer and user data.</li></ul>

Sacra estimates that PostHog is at $9.5M annual recurring revenue (ARR) as of March 2024, up 138% year-over-year and 87x since March 2021 when they turned on their self-serve, cloud-hosted product.PostHog (launched 2020) found product-market fit cutting the time developers spend setting up product analytics, feature flagging, and session replay to ~1 day instead of ~2 weeks by auto-capturing events via a Javascript snippet (“posthog.js”) embedded on the site.PostHog is building an Atlassian-esque, all-in-one platform with an embedded CDP to take on Segment, an embedded data warehouse to take on Snowflake, and embedded ETL to take on Fivetran, with the goal of becoming a company’s core router for customer and user data.

PostHog: The $9.5M/year Anti Modern Data Stack Company