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Rokt: The $480M/year Ad Network Behind Uber & Lyft
104 Views19 May 2024 08:00
TL;DR: Sacra estimates that Rokt generated $480M of revenue in 2023, up 52% year-over-year, as brands looked to their ad network built on first-party data in advance of the third-party cookie extinction event coming in 2024. For more, check out our full Rokt dataset with model and sources...
What is covered in the Full Insight:
- Introduction to Rokt
- Rokt's Revenue Growth and Market Position
- Comparison with Competitors
- Impact of Third-Party Cookie Extinction
- Future Prospects and Challenges
SUMMARY
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- Rokt: The $480M/year Ad Network Behind Uber & Lyft19 May 2024
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