TL;DR: With its acquisition of customer data platform (CDP) mParticle at the beginning of 2025, Rokt is looking beyond the advertising business that makes up ~90% of revenue today. Sacra estimates that Rokt hit $600M in annual recurring revenue (ARR) in 2024, up 43% from $420M in 2023. For more, check out our full report and dataset on Rokt...