Private Markets, Angel and Secondary Investing, Sacra

Sacra

Bringing transparency to private markets so investors, founders, and employees can build on conviction.

Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Pre-2022, Facebook ads were cheap and effective, allowing D2C ecommerce companies to thrive with lower gross margins—like Away, which built luggage for $150 and sold it for $300—but that strategy has been undone as Facebook ads have gone from $0.20 per click to $2.50+.</li><li>The 2022 decline in consumer discretionary spending, coupled with rising digital ad costs, forced ecommerce companies to get leaner: successful brands now aim for sub-20% cost of goods sold (COGS) and around 80% gross margins to free up enough money for marketing.</li><li>Post-COVID, ecommerce brands are future-proofing against supply shocks and geopolitical tensions by moving their manufacturing to the US, like Ridge is doing with their in-progress factory in Arizona.</li></ul>

Pre-2022, Facebook ads were cheap and effective, allowing D2C ecommerce companies to thrive with lower gross margins—like Away, which built luggage for $150 and sold it for $300—but that strategy has been undone as Facebook ads have gone from $0.20 per click to $2.50+.The 2022 decline in consumer discretionary spending, coupled with rising digital ad costs, forced ecommerce companies to get leaner: successful brands now aim for sub-20% cost of goods sold (COGS) and around 80% gross margins to free up enough money for marketing.Post-COVID, ecommerce brands are future-proofing against supply shocks and geopolitical tensions by moving their manufacturing to the US, like Ridge is doing with their in-progress factory in Arizona.

Sean Frank, CEO Of Ridge, On The State Of Ecommerce post-COVID