TL;DR: After originally positioning against ads, Substack is working on its own ad product to keep its highest-earning writers from defecting. Sacra estimates that Substack hit $45M annualized revenue (ARR) in July 2025, up from $37M in 2024, taking 10% of roughly $450M GMV across 5M paid subscriptions. For more, check out our full report and dataset on Substack...