Making sense of the Global Market, Euromonitor International Ltd.

Yu Mitsuhashi

Making sense of the Global Market

Euromonitor International Ltd.

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Thematic (Sector/Industry)

Japan Consumer discretionary / Thematic (Sector/Industry)

<h2>Headlines</h2><ul><li>Cat food registers 3% current value growth to reach JPY181 billion in 2016, while volumes rise by 1% to 243,304 tonnes.</li><li>Significant expansion of products targeting senior cats.</li><li>Cat treats sees the fastest growth in 2016, with sales up 27% (to JPY10 billion) in current value terms and 25% (to 3,083 tonnes) in volume terms.</li><li>The unit price of cat food rises by 2% during the year, driven by developments in the premium segment.</li><li>Unicharm increases its market-leading value share in 2016, as Nestlé overtakes Mars to gain second place.</li><li>Cat food is expected to see a constant value CAGR of 2% over the forecast period to reach JPY203 billion in 2022.</li></ul>

HeadlinesCat food registers 3% current value growth to reach JPY181 billion in 2016, while volumes rise by 1% to 243,304 tonnes.Significant expansion of products targeting senior cats.Cat treats sees the fastest growth in 2016, with sales up 27% (to JPY10 billion) in current value terms and 25% (to 3,083 tonnes) in volume terms.The unit price of cat food rises by 2% during the year, driven by developments in the premium segment.Unicharm increases its market-leading value share in 2016, as Nestlé overtakes Mars to gain second place.Cat food is expected to see a constant value CAGR of 2% over the forecast period to reach JPY203 billion in 2022.

Sector Capsule: Cat Food in Japan