Director, Sentiment Matters

Lars Kreckel

Sentiment Matters brings structure and insight to one of the most underused drivers of investing: sentiment and positioning.

Whether you’re a macro strategist or a stock picker, it always matters whether your view is consensus or contrarian. Yet investors often spend too much time on things that are impossible to forecast (inflation), not consistently market-moving (geopolitics), or where they have little edge (Fed-speak).

Sentiment and positioning are different: they’re measurable, often overlooked, and have a clear impact on returns. That’s where Sentiment Matters comes in.

Drawing on 20+ years of buy-side and sell-side experience, I’ve built the tools I always wished existed.

What we offer:

• Powerful visualisation tools that show, at a glance, which assets are loved or hated — helping separate genuine signals from noise.
• Independent analysis and reports highlighting sentiment shifts, extremes, and cross-asset trends that support idea generation and risk management.

These tools are delivered through flexible packages for different types of investors — from macro strategists and tactical asset allocators to wealth managers.

While use cases vary, they typically include idea generation (extreme sentiment + strong fundamentals), risk management (identifying crowded trades and vulnerabilities), focusing research effort where incremental insight pays off most, and timing entry and exit with greater conviction.

Director

Curator's Cut: Sentiment Shifts in India, Racking Up in Singapore & Gaming Across Borders

The mood of the market, mapped and decoded

Sentiment Matters

Investor sentiment is the overall mood of investors - how bullish or bearish they are on a market or asset.

Sentiment is part of every investor’s investment process. Whether for macro investors, stock pickers, or thematic investors, it matters whether a position is consensus or contrarian.

Cross Asset Strategy

Multiple Countries / Cross Asset Strategy

<ul>
<li>The Buy Side Sentiment Tracker aggregates published asset-allocation views from 50+ asset managers across more than 70 assets.</li>
<li>Grinding more bullish: Risk appetite rose for a third month, but buy-side positioning remains less bullish than before the Iran war and still shows meaningful caution.</li>
<li>Consensus extremes: Infrastructure, Equities and Tech are most popular; CHF, Cash and Consumer Discretionary least popular. The US-over-Europe preference is unusually broad across asset classes.</li>
</ul>


The Buy Side Sentiment Tracker aggregates published asset-allocation views from 50+ asset managers across more than 70 assets.
Grinding more bullish: Risk appetite rose for a third month, but buy-side positioning remains less bullish than before the Iran war and still shows meaningful caution.
Consensus extremes: Infrastructure, Equities and Tech are most popular; CHF, Cash and Consumer Discretionary least popular. The US-over-Europe preference is unusually broad across asset classes.


Sentiment Matters: Buy Side Sentiment Tracker