Research from Water Tower Research, Water Tower Research

Water Tower Research

Water Tower Research is a leading equity research firm that provides research on micro, small and mid cap companies.

Water Tower Research was founded by Wall Street veterans after witnessing a fundamental shift in the investment research industry with the result being a declining knowledge base among investors, a lack of awareness and a shrinking pool of fundamental research being conducted on companies across the small-cap and micro-cap spectrum. The same issues are now increasingly occurring in the mid-cap space. This sea change within the investment community is impacting not only the companies themselves but also current shareholders and potential investors. With significantly less active sell-side sponsorship by Wall Street, a substantial information gap has developed between companies and various constituents in the financial community. The net result is fewer channels for insight and information to flow between companies and investors.

Research from Water Tower Research

Equity Research Firm

Equity Bottom-Up

<ul><li>ServiceNow Inc. is a global enterprise software company that designs, develops and delivers the Now Platform, a cloud-based digital workflow platform used by organizations to automate and orchestrate work across IT, employee, customer and industry-specific workflows.</li><li>The company has progressively expanded the platform from its origins in IT service management into a much broader workflow automation, data and agentic AI architecture, marketed as an enterprise “AI control tower.”</li><li>ServiceNow generates the vast majority of its revenue from recurring subscription contracts. </li></ul>

ServiceNow Inc. is a global enterprise software company that designs, develops and delivers the Now Platform, a cloud-based digital workflow platform used by organizations to automate and orchestrate work across IT, employee, customer and industry-specific workflows.The company has progressively expanded the platform from its origins in IT service management into a much broader workflow automation, data and agentic AI architecture, marketed as an enterprise “AI control tower.”ServiceNow generates the vast majority of its revenue from recurring subscription contracts. 

ServiceNow Inc. (NOW) - M&A Activity & Strategy Review - May 2026

Servicenow Inc

ServiceNow Inc. (NOW) - M&A Activity & Strategy Review - May 2026