Being an incumbent and moving in any direction when it comes to Web3 is exceptionally difficult.
That’s why I always use, to this day, the NBA and Top Shot as a great example of how a simple concept, that requires a blockchain, can succeed in attracting a large scale audience beyond Web3.
FIFA + Collect is FIFA’s attempt at digital assets in the same format.
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Sporting Crypto - October 17th 2022: FIFA Make Their Mark on Sports NFTs