Private Markets Research and Data, Reimagined

pvtIQ

pvtIQ leverages Smartkarma’s technology and distribution to deliver high-quality research and data on Asian private markets.

🌏 Asian Private Markets Research and Insights 💡, pvtIQ

Ben Lim

🌏 Asian Private Markets Research and Insights 💡

Private Capital Markets

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Regional Data Platform Transition: Supermom evolved from an events business into an AI-driven data platform across Southeast Asia, offering brands targeted marketing and research through over 10 million profiled parents.</li>
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Proprietary First-Party Data Moat: Supermom's authenticated parent data helps brands as third-party tracking weakens. The US$14.0m Series B from institutional investors supports this thesis and funds deeper predictive analytics capabilities.</li>
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Deteriorating Profitability and Cash Burn: Pre-tax losses widened to US$3.4m in FY24 as costs outpaced revenue growth. Continued cash burn risks eroding Series B funding before expansion delivers operating leverage.</li>
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Regional Data Platform Transition: Supermom evolved from an events business into an AI-driven data platform across Southeast Asia, offering brands targeted marketing and research through over 10 million profiled parents.

Proprietary First-Party Data Moat: Supermom's authenticated parent data helps brands as third-party tracking weakens. The US$14.0m Series B from institutional investors supports this thesis and funds deeper predictive analytics capabilities.

Deteriorating Profitability and Cash Burn: Pre-tax losses widened to US$3.4m in FY24 as costs outpaced revenue growth. Continued cash burn risks eroding Series B funding before expansion delivers operating leverage.


Supermom: Evolving from a Parenting Community into a Data-Driven Marketing Platform (Initiation)