Greater China Equity Long/Short Analyst

Eric Chen

Equity Bottom-Up

<ul>
<li>Recent developments highlighted the strategic significance of Wechat Channels (微信视频号) that Tencent’s management attached to the company’s future.</li>
<li>Counter-Intuitively, while backing of the social giant saves Wechat Channels’ efforts for traffic acquisition, it also limits the product's potential to develop into a content ecosystem rivaling Douyin.</li>
<li>Our base case values the product at $29 billion, or 6% of Tencent’s market cap as of January 20th.</li>
</ul>


Recent developments highlighted the strategic significance of Wechat Channels (微信视频号) that Tencent’s management attached to the company’s future.
Counter-Intuitively, while backing of the social giant saves Wechat Channels’ efforts for traffic acquisition, it also limits the product's potential to develop into a content ecosystem rivaling Douyin.
Our base case values the product at $29 billion, or 6% of Tencent’s market cap as of January 20th.


Tencent (700.HK): Valuing Wechat Channels