Historically, the jewellery business has been low-margin and highly capital-intensive, thereby making it difficult for jewellery companies to fund a significant part of store expansion
What is covered in the Full Insight:
Introduction to Thangamayil Jewellery and DigiGold
Challenges in the Jewellery Industry
The Role of EMI-Based Schemes and Customer Advances
DigiGold App as a Strategic Initiative
Marketing Strategies and Future Prospects for DigiGold