bullish

The road to $650bn: What to expect from Southeast Asia e-commerce towards 2035

330 Views07 Jan 2026 17:11
SUMMARY
  • Before the era of daily flash sales and gamified shopping, there was 2015.
  • That was the year Shopee entered the market and set off a shift that reshaped Southeast Asia’s (SEA) digital economy.
  • This moment was bigger than Shopee – it signaled the beginning of a sustained acceleration in SEA’s e-commerce landscape.
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  • The road to $650bn: What to expect from Southeast Asia e-commerce towards 2035
    07 Jan 2026
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