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<ul><li>The Chinese social media app Xiaohongshu has surged to the top of U.S. app store charts as American TikTok creators, dubbed “TikTok refugees,” migrate to the platform amid a potential U.S. ban, driving new global user engagement and sparking cross-cultural trends.</li><li>Ryan Martin, a TikTok user, said restricted access to Douyin — TikTok’s Chinese counterpart — and dissatisfaction with Meta Platform’s role in the TikTok ban had prompted his switch to Xiaohongshu.</li><li>He described the platform as the most similar to TikTok in terms of interface and functionality. Unlike TikTok and Douyin, Xiaohongshu does not isolate domestic and international users, allowing seamless access for overseas users.</li></ul>

The Chinese social media app Xiaohongshu has surged to the top of U.S. app store charts as American TikTok creators, dubbed “TikTok refugees,” migrate to the platform amid a potential U.S. ban, driving new global user engagement and sparking cross-cultural trends.Ryan Martin, a TikTok user, said restricted access to Douyin — TikTok’s Chinese counterpart — and dissatisfaction with Meta Platform’s role in the TikTok ban had prompted his switch to Xiaohongshu.He described the platform as the most similar to TikTok in terms of interface and functionality. Unlike TikTok and Douyin, Xiaohongshu does not isolate domestic and international users, allowing seamless access for overseas users.

TikTok Refugees Send Xiaohongshu to Top of U.S. App Store Charts 