Equity Research Focusing on the Consumer Sector, Small Cap Consumer Research

Small Cap Consumer Research

Equity research on small cap consumer names.

Equity Research Focusing on the Consumer Sector

Small Cap Consumer Research, LLC is a leading company-sponsored equity research provider focusing on the consumer sector (apparel, brand licensing and specialty retailing segments).

Equity Bottom-Up

<ul><li>We are reiterating our projections as we look ahead for Vera Bradley as we enter 2Q earnings season.</li><li>Give the tumultuous last year, with Project Restoration launched and almost immediately abhorred by the company's OG shoppers, management then rethinking and softening the impact and reviving key pieces of the prior business model, followed by the recent resignation of the prior CEO and CFO, a new CFO and Executive Chairperson hiring and search for a new CEO, VRA investors can be excused for suffering a case of whiplash.</li><li>That said, we believe there remains a basis for the company to build on; given that we do not know where the ultimate goal for Vera Bradley is currently, we are rating VRA a Hold.</li></ul>

We are reiterating our projections as we look ahead for Vera Bradley as we enter 2Q earnings season.Give the tumultuous last year, with Project Restoration launched and almost immediately abhorred by the company's OG shoppers, management then rethinking and softening the impact and reviving key pieces of the prior business model, followed by the recent resignation of the prior CEO and CFO, a new CFO and Executive Chairperson hiring and search for a new CEO, VRA investors can be excused for suffering a case of whiplash.That said, we believe there remains a basis for the company to build on; given that we do not know where the ultimate goal for Vera Bradley is currently, we are rating VRA a Hold.

VRA: 2H Signposts: Greater Urgency...Is It Enough?