Equity Research Focusing on the Consumer Sector, Small Cap Consumer Research

Small Cap Consumer Research

Equity research on small cap consumer names.

Equity Research Focusing on the Consumer Sector

Small Cap Consumer Research, LLC is a leading company-sponsored equity research provider focusing on the consumer sector (apparel, brand licensing and specialty retailing segments).

Equity Bottom-Up

<ul><li>We are reiterating our Hold rating and projections for Vera Bradley after visiting stores in Connecticut, Long Island and New Jersey.</li><li>Driven by new silhouettes (XL backpacks), a focus on core colors (black and navy) and strong demand for backpacks and lunch boxes, the back-to-school season was a positive, and demonstrated the brands continued relevance to a younger customer base.</li><li>Post the season, in what is normally a period of a slight lull before the start of Holiday shopping, Vera Bradley focused on maintaining momentum in the outlets with an early launch of key Fall and Holiday patterns, while the main line stores reloaded and set up for the Holiday collection for October.</li></ul>

We are reiterating our Hold rating and projections for Vera Bradley after visiting stores in Connecticut, Long Island and New Jersey.Driven by new silhouettes (XL backpacks), a focus on core colors (black and navy) and strong demand for backpacks and lunch boxes, the back-to-school season was a positive, and demonstrated the brands continued relevance to a younger customer base.Post the season, in what is normally a period of a slight lull before the start of Holiday shopping, Vera Bradley focused on maintaining momentum in the outlets with an early launch of key Fall and Holiday patterns, while the main line stores reloaded and set up for the Holiday collection for October.

VRA: Snapping the Store: After Solid B-to-S, Taking Next Steps for Fall